Innovation

Analog static is coming back!

YouTube now shows you analog static when embedding has been disabled. They used to just show you a black screen. This seems a bizarre addition. I guess it fits with their logos reminiscent of curved screens and “tube” in their name, but really, how much longer will people actually know what television snow is? YouTube’s core audience certainly skews towards people who have seen very little static in their lives thanks to DVDs, digital satellite tv, digital cable boxes, and finally digital television broadcasts that ended almost all analog tv in 2009. Hollywood hasn’t learned this lesson yet either. I remember watching 2012 in 2009 with scenes of television broadcasts being cut short and tvs going to static. I thought at that time, “Great, now we have to reinvent analog static before the end of the world.”

Standard

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