Josh Rubin got to try out the Puma Mongolian Shoe BBQ. Many companies have added “build-your-own” capabilities to their websites (Timbuk2 being my favorite). Puma decided to take it a step further by allowing customers to select their shoe parts in store. Now you can handle the the different fabrics and compare the patterns side-by-side. At $130 it even seems to be reasonably priced for what you get. I just enjoy that now consumers can be held entirely responsible for their ugly ass shoes.